We attend the Juvenile Products Manufacturer Association (JPMA) annual trade show because we believe it is one of the most relevant trade shows for companies that develop products or accessories for the prenatal, early postnatal, and preschool age market. The JPMA annual meeting consists of both independent retailers and mass market retailers like Babies R Us and Wal-Mart so it's incredibly important for iParenting Media to be there on behalf of the award winners. The Juvenile Products Manufacturers Association is a national trade organization of more than 400 members. Most of their members are manufacturers or importers of products that range from strollers to car seats to bedding and decorative items. This trade show also represents some vendors of toys, especially infant products.