The Licensing show is the premier trade event where owners and agents of intellectual properties have the opportunity to showcase their brands to licensees, promotional partners and retailers. Licensee's and licensors gather at this tremendous event to sell or expand their property into other industries. For example, a popular television character may become licensed by a book publisher or audio tape producer. iParenting Media attends this show in an effort to learn more about the areas where we can improve publicity for our award winners and provide additional opportunities for extending licensing opportunities.