One of the most valuable places for us to promote the IPMA winning titles is at the American Toy Fair in New York City in February. iParenting Media supports the toy industry in as many ways as possible and we also promote our award winners in as many venues as possible. Thousands of retailers attend this exhibition and we do everything from host our own exhibition booth to hand out lists of toy award winners directly to the retailers, which helps to drive retailers to toy manufacturers at the show.
Another benefit for award winning companies when we attend the Toy Fair, is that we cross-promote and market winners from other iParenting Media categories to this huge industry and their retailers. Example, we provide lists of audio and book winners to the retailers of specialty toys and games.
Toy Fair is the largest toy trade show in the Western Hemisphere. Toy Fair is being held February 2007 in New York City at the Jacob Javits Convention Center.