Evanston, IL – Today’s juvenile products and children’s media marketplace is an exciting and helpful place for parents. But it can be confusing, too, as parents try to determine which products are the best ones for their families. The iParenting Media Awards take the guesswork out of researching and determining which products are the best, and today iParenting announces the winners of its Best Products for 2004 Call for Entry.

A vast array of products was submitted for consideration, ranging from top-of-the-line car seats and strollers to the latest DVDs, safety products and interactive toys. Each company submitted four identical samples of each product, which were then matched within iParenting’s database of hundreds of reviewers using iParenting’s proprietary technology. Experts, licensed childcare facilities and parents then reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products that parents can feel confident in purchasing for their families.

“We were thrilled with the quality of the products submitted for our Best Products for 2004 Call for Entry,” says Alvin All, chief executive officer of iParenting Media. “After enduring rigorous testing and consideration, these items demonstrated excellence in their product categories, making them great purchases by today’s parents.”

Here is the list of all the iParenting Media Award winners: