For Immediate Release: 11/03/04
For more information, contact: media@iparenting.com

Evanston, IL – iParenting Media announces an exceptional list of award-winning products for its Great Holiday 2004 Call for Entry, during which we evaluated truly unique items ranging from high-tech toys, bed tents and science experiments to cutting edge software, children’s magazines and even healthy snacks. These products were evaluated by a diverse reviewer panel to determine which exceeded our stringent standards, and each item that earned an iParenting Media Award (IPMA) deserves recognition for being an outstanding product.

Each company submitted four identical samples of each product, which were then precisely matched within iParenting’s database of hundreds of reviewers using iParenting’s proprietary technology. An expert, a licensed childcare facility and a parent reviewed the product and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.

“We were very impressed by the quality and diversity of the products submitted in our Great Holiday 2004 Call for Entry,” says Alvin All, Chief Executive Officer of iParenting Media. “Our unique process allowed each product to be objectively reviewed for its merits compared to our standards of excellence. These award-winning products stood out from the crowd and will make great gifts this holiday season – and beyond.”

Here is the list of all the iParenting Media Award winners:

Company Name Product Title 2SimpleUSA, Inc. Early Learning Toolkit 3G Publishing Inc. Childhood Medical Journal Advanced Brain Technologies, LLC Shelly's My First Computer Game Goldilocks and the Three Bears ALEX What Is On TV? Bath Book ALEX Who Is On The Phone? Bath Book ALEX Who Is In The Picture? Bath Book ALEX Wall Easel Alfred Publishing Co., Inc. Girl's Guitar Course Book 1 & ECD Alfred Publishing Co., Inc. Kid's Guitar Course Book 1 & ECD Alfred Publishing Co., Inc. All About Jembe Alfred Publishing Co., Inc. Lewis & Clark: A Musical Expedition Alfred Publishing Co., Inc. Stories of the Great Composers Alfred Publishing Co., Inc. Teach Yourself To Play Piano Deluxe Edition Alfred Publishing Co., Inc. Teach Yourself to Play Guitar Deluxe Alfred Publishing Co., Inc. Theory Games 1A-2 AmazingBaby, LLC Baby/Infant Water Carrier & Headrest American Girl Nellie doll and book Aurora World Inc. Pet Carriers Banana Slug String Band Wings of Slumber Battat for Parents Magazine toy series Busy Street Bayard Canada Chirp Bayard Canada chickaDEE Bayard Canada OWL Bender/Helper Impact Zoo Vet Berkeley Baby Products Stroller Stretcher Box Of Golf Box of Golf Board Game BreathableBaby Breathable Crib Shield Breyer Animal Creations a Division of Reeves International, Inc. Model Horse Paint Your Own Activity Kit Brighter Child Interactive, LLC The Boohbah Zone Buena Vista Home Entertainment Pokemon: Jirachi Wishmaker Bumblin' Bee Records I Found It! Bumblin' Bee Records Look At My Belly Bumblin' Bee Records Good Morning, Gus Bungee Baby Bouncer E and I's Bungee Baby Bouncer Cadaco 4-Way Spelldown! CineVita Productions The Adventures of Ociee Nash Cloud b Sleep Sheep Cloud b Lavender Lab Cloud b LullaWrap Court TV Al Roker Investigates: Katie.com Davidson Institute Genius Denied: How to Stop Wasting Our Brightest Young Minds Day to Day Enterprises The Monster Run Discovery Girls Discovery Girls Discovery Toys Tot Rock Discovery Toys I Can Write Dolly, Inc Little Cowpoke Crib Set Dolly, Inc Cathy Heck Little Pond Dolly, Inc Bandana Bears Crib Set Dolly, Inc Ginny Fraser Jungle Nursery in a Bag DreamDog Press The Greatest Gift Dreams Come True Productions, LP i dig dirt Earth Mama Angel Baby Natural Nipple Butter Fantasma Toys Legends of Magic DVD Set Faragher Family Farm LLC Captain's Catch Baked Cheese Crackers Faragher Family Farm LLC Field Friends Baked Wheat Crackers Faragher Family Farm LLC Arctic Bear Iced Lemon Cookies Faragher Family Farm LLC Brown Bear Vanilla Cookies Dipped in Chocolate Faragher Family Farm LLC Wild Animal Vanilla Cookies Faragher Family Farm LLC Surf Snacks Baked Pizza Crackers Fisher Price PowerTouch Baby Fisher Price Laugh & Learn Home Fisher-Price InteracTV Fisher-Price Potty Elmo Fisher-Price Dora's Talking House folkmanis, inc. Mouse with Vest Puppet folkmanis, inc. Cobra in Basket Puppet Food for Talk LullaBag Free Spirit Publishing 26 Big Things Small Hands Do Funrise Tub Town Coral Castle Funrise Scooby-Doo Light & Sound Funrise Scooby-Doo Light & Sound Helicopter Funrise Scooby-Doo Light & Sound Fire Engine Future Horizons, Inc Strengthening Relationships Galison Turn & Learn Gamewright Turn the Tide Gamewright In a Pickle Great American Puzzle Factory Crayola Color Match Puzzles Halo Innovations, Inc. HALO® SleepSack™ HarperCollins Publishers Girltalk, Fourth Edition Her Interactive Nancy Drew: Curse Of Blackmoor Manor Her Interactive Nancy Drew:  The Secret of Shadow Ranch Highlights for Children Highlights for Children Hunk-Ta-Bunk-Ta MUSIC Hunk-Ta-Bunk-Ta FUNsies Volume 2 Hush Baby Products, LLC The Hush Baby CD Imagination Entertainment SpongeBob SqaurePants Fact or Fishy Ion Imagination Entertainment, Inc. Flumpa®'s World:  Water, Water Everywhere Jazwares Distribution, Inc. Inventions in Land Vehicles Jazwares Distribution, Inc. Magnetism Jazwares Distribution, Inc. Inventions in Flight Jazwares Distribution, Inc. Electricity Jazwares Distribution, Inc. Lights Color & Optics Jazwares Distribution, Inc. Inventions in Radios Phones & Telecommunications Jazwares Distribution, Inc. I Did My Chores! JP Lizzy Designs Jackie - "Absolutely Argyle" Kaz Protec Cleaning Cartridge Kaz Vicks Life Stages Baby Rectal Thermometer Kid Galaxy, Inc. GoGo Autos Kiddopotamus and Company Faux Shearling FleeceWarmer Kiddopotamus and Company Cradler Kids Juke Box, Inc. My Very Own Music Kids Like Us Music Magic Kidz Gear Headphones For Kids K'NEX Alive! K'NEX Kid K'NEX Chompin' Chums Koto World Island Dreams Company Name Product Title Kuleana productions I Want To Be a Hula Dancer and Wear a Flower Lei Laurel Hill Entertainment, Inc. Adventures with Wink & Blink: A Day in the Life of a Garbage Truck! LAUSD Nutrition Network Shake It Up! with Fruits & Veggies Leapfrog Enterprises, Inc. Read Aloud LeapPad Plus Microphone Leapfrog Enterprises, Inc. The Magic Moments Learning Seat Learning Resources MGears Remote Control Racers- Grand Prix Car Learning Resources Light 'N' Strike Math LEGO Systems, Inc Block-O-Dile LEGO Systems, Inc My Special Storage Space LEGO Systems, Inc Knights Kingdom Constraction Figures  LEGO Systems, Inc Castle of Morcia LEGO Systems, Inc Blue Eagle vs. Snow Crawler LEGO Systems, Inc NHL Championship Challenge Lerner Publishing Group Santa's Secrets Revealed Lexia Learning Systems Lexia Cross-Trainer: Visual-Spatial Lionel The Polar Express Lucon Kids, Inc. Go! Belt Princess Marky Sparky Inc. Doinkit Darts Maternal Care, Inc. BustBuddies Maybe Mom Maybe Mom McGraw-Hill/Osborne Keep Your Kids Safe on the Internet Mega Bloks Inc. My Pirate Ship™ Mega Bloks Inc. Basic Nano-Case™ Assortment Mega Bloks Inc. Nano-Tropolis™ Assortment Mega Bloks Inc. Dragons™ Vorgan Ice Fang™ MindWare Hue Knew? MindWare Cross-Eyed Music Games The Nutcracker Music Game MW Productions - Music  Works Annas old boot Nick Jr. Family Magazine Nick Jr. Family Magazine Nickelodeon Magazine Nickelodeon Magazine NuAngel, Inc. Nursing Cover Ohio Art ETO Oregon Scientific Barbie™ My First Dictionary Out of the Box Publishing Cloud 9 Pacific Play Tents, Inc. Giant Tee-Pee Pacific Play Tents, Inc. Butterfly Tent & Tunnel Combo Paramount Home Entertainment Cyberchase: Codename Icky Paramount Home Entertainment Cyberchase: Totally Rad Paramount Home Entertainment Teletubbies: Again-again! Paramount Home Entertainment Caillou: Caillou at Play Pausitive Programs Time Out Tot Peaceful Pea, Inc. Nursing Nest Penton Overseas Inc. The Moon In My Room Piccolo Press Raising Careful, Confident Kids in a Crazy World Pippen Hill Desgins DreamKuddle Juvenile Body Pillow Playhut, Inc. Room to Imagine Royal Princess Bed topper Playhut, Inc. Spiderman BedTopper Playmates Toys Inc. Disney My Baby Princess Cinderella Playmates Toys Inc. Little Princess Color Change Belle PLAYMOBIL Crane PLAYMOBIL Noah's Ark Playroom Entertainment Gopher It! Playroom Entertainment Sherlock Polyform Products Clay Critter Magnets Polyform Products Terra Cotta Treasures Publications International Story Reader Putumayo World Music Dreamland: World Lullabies and Soothing Songs Putumayo World Music Sing Along with Putumayo Quick Start Kids The Wowzies Volume 1 RC2 Corporation Grow With Baby Birdhouse RC2 Corporation Lamaze TurtleTunes Rock 'N Learn, Inc. Alphabet Circus Video Rounder Records Hey, Picasso Sandvik Innovations, LLC Happy, Hopping Frog Schoenhut Piano Company, Inc. Carolina Red Traditional Spinet Scholastic Inc. Santa's Suit Scholastic Inc. How Many Miles to Bethlehem Scholastic Inc. Pippin the Christmas Pig School Specialty Children's Publishing Spanish-English Picture Dictionary Schylling Thomas Chalk Board Briefcase Scientific Explorer, Inc. Fizzy Foamy Science Scientific Explorer, Inc. Funny Gags and Outrageous Pranks Sentry Group Sentry 1100 Security Chest Sesame Workshop A Celebration of Me, Grover Sesame Workshop A Magical Halloween Adventure Smithsonian Folkways Recordings cELLAbration: A Tribute to Ella Jenkins SnuggL' Up, Inc. SnuggL' Up™ Pillow Spin Master Toys Air Hogs R/C SkyWinder Sugar Beats Sugar Beats Greatest Dance Hits T.S. Kids Spin'n Butterfly Garden The Bead Shop Pop Art Painted Jewelry and Nail Polish Kit The Children's Group The Best of Beethoven The Children's Group The Best of Mozart The Young Scientists Club Science on a Nature Walk TLI Games City Go, The Big City Discovery Game Tom Snyder Productions Scholastic Keys Tuffo, LLC Water-Resistant Outdoor Blanket Uncle Milton Industries X4 Metal Detector Rover UPP Entertainment Marketing Diaper Bag Urban Baby Inc. Coochie Coo-Ture Walt Disney Home Entertainment Walt Disney Treasures: The Chronological Donald Walt Disney Home Entertainment Eloise at the Plaza Walt Disney Home Entertainment The Haunted Mansion Walt Disney Home Entertainment Baby Einstein: Baby MacDonald Walt Disney Home Entertainment Baby Einstein: Baby Da Vinci From Head to Toe Walt Disney Home Entertainment Brother Bear Walt Disney Home Entertainment Home on the Range Walt Disney Home Entertainment Miracle Walt Disney Records Disney's Lullaby & Goodnight Warren Industries (A Rose Art Company) LEGO Builder Xtreme Warren Industries (A Rose Art Company) Strawberry Shortcake Fun Dough Tea Party game WESKEL Games Portfolio® Junior Whacky Music, Inc. Boomophone XTS Whack Pack WORLDKIDS PRESS Happy B-I-R-T-H-Day Around The World Zoobee Inc Time Teaching Watch

iParenting Media’s innovative system of determining the best items in the children’s media and juvenile products marketplace utilizes a thorough evaluation process, experienced reviewers and a proprietary technical online platform. Submissions are performed online by the manufacturers, ensuring accuracy of information.

iParenting operates one of the Internet's most popular communities for parents and parents-to-be at www.iParenting.com. The company is the publisher of Family Energy: Your Guide to a Fun and Fit Life With Kids, a national newsstand magazine available now at www.FamilyEnergy.com. The company also has produced the content for several other national magazines, including: Pregnancy, Baby Years, Women's Health & Fitness, The Buyer's Guide, and European Homes & Gardens. iParenting's Editor-in-Chief Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and hosts an A.I.R.-nominated radio show, Points on Parenting.

iParenting’s next Call for Entry, the 2005 Best Products Call, is open now until December 10, 2004. Award winners will be announced on February 1, 2005, just in time for Toy Fair. To learn more and to submit your product, visit www.iParentingMediaAwards.com.

Media inquiries: media@iparenting.com, 847-556-2300.