Award System Credibility
The iParenting Media Awards utilizes a thorough evaluation process to review products. We conduct our evaluations with a qualified base of hundreds of reviewers that complete a comprehensive survey. We execute our awards' process with an innovative technical platform that is supported with excellent customer service.

All iParenting Media Awards reviewers, including parents, product experts and group settings, are contracted exclusively for our company and paid for their services. Several people review each product, ensuring a fair and objective process.

Publicity
iParenting Media will utilize its online and offline assets to continually provide local public awareness and national publicity exclusively to all IPMA member retailers. We reach millions of consumers via our media platform of print, video, radio, 40+ parenting Web sites and 20+ Enewsletters.

New Consumer Business
iParenting Media will send consumers to all authorized IPMA retailers by utilizing its large parenting network available online and offline.

iParenting Media will announce winners a minimum of four times. There will be constant promotion of iParenting Media award winners and our authorized retailers.

iParenting Media will also promote IPMA retailers to IPMA manufacturer winners.