It is iParenting Media’s mission to establish retailer partners for each iParenting Media Award product category, so that we may deliver our loyal consumers to our local partner retailers. This provides new business for our retailer partners.

iParenting Media operates a large and targeted media platform via the Internet, a radio show, and syndicated newspaper column. iParenting Media’s consumers purchase juvenile products, toys and specialty items every day and look to iParenting for recommended product selections. We are a trusted and objective resource that they have relied on for over 10 years.

Once products are submitted by manufacturers, the credible IPMA award evaluation system thoroughly evaluates them and recognizes which are the best, and honors them with a distinguished IPMA Award.

iParenting Media utilizes its network of media assets to publicize the award winning products, online and offline. We promote the IPMA Awards in a variety of ways, including but not limited to:

• Promotion on more than 40 Web sites.
• On-camera interviews.
• Pioneer Press syndicated newspaper column.
• Monthly radio show.
• Podcasts.
• Press release services.

  The keys to our successful program are:

  • We promote products to consumers online and offline.
  • We introduce the consumer to our preferred retailers to obtain the products in a friendly environment.

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