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    • Daddy's Tool Bag
    By Daddy's Tool Bag
    The “Daddy’s Tool Bag” is a 45-minute instructional “home improvement” style video that teaches new dads how to care for a newborn, bundled with a stylish and manly diaper bag that will hold all of his new baby “tools!" The video features two “Do-It-Yourself” dads demonstrating essential techniques of newborn care. The “tools” introduced in the video include diapers, nasal aspirators, fingernail clippers, receiving blankets and more. Reminiscent of home improvement show formatting, the baby care “projects,” such as bathing or diapering, receive a “Challenge Rating,” indicating the level of difficulty by displaying tool bags, up to a maximum of four bags for the most challenging task. From the workshop set to the no-frills talk, the format appeals to the often-overlooked new father.

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